Farmers Market Promotion Program

If there is one word that best embodies agriculture, it is entrepreneurship. Over the course of my time at USDA, I’ve had the chance to meet with farmers, ranchers and food business of all sizes and in all parts of the country. The faces of these entrepreneurs and their innovative strategies and...

Consumers expect a lot from local food. They want it to be fresh, healthy and raised responsibly. They want it to be affordable and convenient. And, they want their purchase to support local farmers. At first glance these goals seem at odds with each other. How can local food improve farmers’ bottom...

With sales of over $11 billion in 2014 and projected growth of 10 percent annually, local and regionally-produced food is the fastest growing sector of American agriculture. At USDA, we hear a lot from communities interested in strengthening the connection between farmers and consumers. That’s why...

The demand for local food is strong and growing. To meet the growing demand, farmers market managers are becoming creative entrepreneurs who connect rural America to urban and suburban businesses. Last week, during National Farmers Market Week, I had the pleasure of visiting Crofton Farmers Market...

Nutritional classes, purple beets, basil pesto and dark roast coffee - it’s not your father’s farmers market. The entire local food system is maturing and farmers markets are offering more and more community-focused services. Many farmers markets now give their customers a chance to learn about...

As we take time this week to honor America’s veterans, we are also thinking about how we can improve the health and welfare of military communities across the country. That’s why we are so proud to release the first-ever Guide for Farmers Markets on Military Installations. By assisting military...

Thanks to a recent grant from USDA, the Wisconsin Department of Agriculture, Trade, and Consumer Protection is now in better position to help get locally grown potatoes, carrots, apples, broccoli, and cheese onto school lunch plates. In Wisconsin, and across the nation, there is a strong interest to...

The future of agriculture depends on the next generation of farmers and ranchers. That’s why the Department of Agriculture is committed to creating more opportunities for new and beginning farmers and removing barriers for women and minority farmers. To advance these priorities, I traveled to...

Greetings from New Mexico, the Land of Enchantment! I’m here at the Santa Fe Farmers Market, where local farmers and ranchers have come together to sell their goods to the community for more than 50 years. This popular farmers market started with just a handful of growers and now has more than 100...

June is Small Cities Month, an opportunity to celebrate the unique and important role our smaller communities play in our rural economy and making our nation a great place to live and work. Leaders in innovation and entrepreneurship often hail from small cities and their residents are proud of their...