Marketing Order and Agreement Division

Production research is critical for the success of plants for a number of reasons. The resulting data helps growers adjust to the needs of the plant environment and develop best practices to efficiently use water and energy, mitigate pest damage, minimize diseases, and improve productivity. The...

Each industry has its own recipe for success. For the ripe olive industry, the recipe for success includes many ingredients. This includes a commitment to consistency, marketing, and research. These factors help the nearly 1,000 family farms from California supply 95 percent of the ripe olives grown...

Success is often achieved when you have access to a number of tools and know how and when to use them. The USDA’s Agricultural Marketing Service (AMS) is equipping produce businesses with the proper tools for success through our Marketing Order and Agreement Division (MOAD). As discussed before...

Successful businesses all seem to have a common bond – a commitment to quality, consistency, and integrity. During a recent trip with my colleagues, I saw firsthand the many ways that companies are turning to my agency – the USDA’s Agricultural Marketing Service (AMS) – to provide these factors to...

Every successful business must have a solid plan to successfully take it from the initial startup phase all the way through its push to expand its operations after the business matures. The same can be said for an industry looking to reach new heights in its lifecycle. A concerted emphasis must be...

The fruit and vegetable industry is an integral part of our country. Besides helping increase access to healthy foods, the industry generates $40 billion in sales and empowers communities by creating jobs and stimulating economies. While it’s great to notice the strength of the produce industry, it...