Hass Avocado Board

The Super Bowl is next Sunday and people are busy making plans for the big game. For many, the most valuable player will be the avocado, which is quickly becoming a fan favorite. In fact, it’s estimated that Americans will consume 120 million pounds or 240 million fresh avocados during the week...

It takes a lot of hard work to make a living out of farming, to build a thriving agricultural business and it takes ingenuity. This is especially true in rural America, where dedicated farmers and ranchers rely on each other and the communities around them to fuel innovation and create opportunity...

Kids love to snack. But snacking—if done right—doesn’t have to be a bad thing. There are plenty of tasty and healthy options available that will help satisfy the snack-attack of even the pickiest eaters. Incorporating fresh fruit, like watermelon, into after-school snacks is a great choice for kids...