Ad Council

This post is part of the Science Tuesday feature series on the USDA blog. Check back each week as we showcase stories and news from USDA’s rich science and research portfolio. If you hear a deep resonant voice and the words, “Only YOU…,” you probably could complete the iconic words, “…can prevent...

“Remember . . . Only YOU Can Prevent Forest Fires.” For more than 50 years, that iconic catch phrase grabbed the hearts and minds of generations of children, spurred a series of books, games and gifts, helped to change the face of wildland firefighting and prompted more than one child to grow up to...

This week’s opening of Disney’s animated movie, Planes: Fire & Rescue is especially exciting for the U.S. Forest Service because the agency played an important role in the production of the film. Actually, no Forest Service employees appear in the new comedy-adventure, which features a dynamic crew...

Smokey Bear, the iconic symbol of wildfire prevention for 70 years, is for many people a comforting symbol of a promise that everything will be okay. As long as we all work together, as one of Smokey’s young pen pals wrote recently. “Dear Smokey: I would like to be a Junior Forest Ranger and help...

Summer is fast approaching but packing up the kids to head outside could be daunting, especially for those whose experience with outdoor activities is limited. But don’t worry. With a little help and some simple planning, the whole crew will want to unplug and find activities that will invigorate...

Little blue gnome-like creatures helped the U.S. Forest Service kick off its latest campaign to get people out into the woods. Partnering with the Ad Council and Sony Pictures Entertainment, the Forest Service recently launched its Discover the Forest campaign featuring the Smurfs and their new...

Imagine dousing your campfire then getting a big bear hug from Smokey Bear, the iconic symbol of wildfire prevention for nearly 70 years. That’s the idea behind three videos in a new series of Smokey Bear public service advertisements released July 12, 2013, designed to raise awareness about...

Sometimes, a story speaks for itself. Although Smokey Bear was created on August 9, 1944, when the U.S. Forest Service and the Ad Council agreed that a fictional bear named Smokey would be the symbol for their efforts to promote forest fire prevention – what later happened is simply amazing. Imagine...