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New Resource Toolkit Increases Consumer Understanding of the USDA Organic Label

May 21, 2024 Jennifer Lester Moffitt, Under Secretary, Marketing & Regulatory Programs, USDA

Organic is a growing sector, with domestic sales of organic products topping $69.7 billion in 2023. However, consumer research shows that consumers do not always understand what “organic” means and how USDA protects the organic label.

Farming Organic

New Allowances for Including a “Non-GMO” Statement on Certified Organic Meat and Poultry Products

September 21, 2016 Miles McEvoy, Deputy Administrator of the National Organic Program

Organic meat and poultry producers can now use a streamlined process to get approval for labels verifying that their products do not include genetically engineered (GE) ingredients. These products may also now use a “Non-GMO” label claim. Because of this, we’re updating a previous blog from our...

Health and Safety

Understanding AMS' Withdrawal of Two Voluntary Marketing Claim Standards

January 20, 2016 Craig Morris, Deputy Administrator, USDA's Agricultural Marketing Service

Last week, USDA’s Agricultural Marketing Service (AMS) announced that effective January 12, 2016, the agency withdrew two voluntary marketing claim standards – the Grass (Forage) Fed Marketing Claim Standard and the Naturally Raised Marketing Claim Standard. The Naturally Raised Marketing Claim...

Conservation

Organic 101: What the USDA Organic Label Means

March 22, 2012 Miles McEvoy, National Organic Program Deputy Administrator

This is the third installment of the Organic 101 series that explores different aspects of the USDA organic regulations. Amidst nutrition facts, ingredients lists, and dietary claims on food packages, “organic” might appear as one more piece of information to decipher when shopping for foods. So...

Health and Safety
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