Digital Strategy Frequently Asked Questions
Quick answers to some of USDA web managers’ most common questions.
- Does USDA have any enterprise licenses that I can use?
USDA is currently working on multiple enterprise licenses and platforms, including the acquisition of web and social media analytics, dashboards, and website tools as part of its overall web modernization effort.
- Does USDA have any photo library licenses that I can use?
Currently, USDA does not have a broad license for stock photos and graphics, however, we do have a vast online photo library in Flickr that houses our public and rights-free images. Our in-house photographers add content daily and are free to use on your websites and social media.
- Are there tools and rsources that go with these guidelines?
Yes. There are downloadable templates and resources to help you with specific tasks in our Tools section. Available tools are also listed at the end of specific guidelines.
- How can I give feedback on the USDA Digital Strategy website?
The USDA Digital Strategy is being produced iteratively and relies on feedback from you to tell us what content you need to see, as well as what is and isn’t working. To send feedback, email us at feedback@usda.gov.
- Who is responsible for this website?
The Office of Communications maintains this website, in partnership with the Chief Information Officer with assistance from the Office of Customer Experience.
- Do i have to use the U.S. Web Design System?
Yes. The 21st Century Integrated Digital Experience Act (IDEA) requires agency websites that are new or redesigned comply with the U.S. Website Standards and maintain a consistent appearance. See our guidelines for designers and developers for more information.
- Do I need permission to do research or talk to customers?
If you are asking similar questions to 10 or more respondents in any form (electronic, paper or in-person), you must get PRA Approval. Respondents include individuals; partnerships; associations; corporations; business trusts; legal representatives; organized groups of individuals; and State, territory, tribal or local governments. If you’re soliciting feedback from Federal employees, you do not need PRA clearance (though you may need approval from the relevant unions). See “Get Approval to Do Research" in our Research Guidelines for more information.
- Do I need to do an A-11 survey?
In order to track customer experience (CX) performance and improvement, you need a way to measure it. Doing an A-11 survey is therefore critical to meeting the A-11 requirements. See “Conduct an A-11 Survey" in our Research Guidelines for more information.
- What analytics tracking do I have to do?
You must have a Digital Analytics Program (DAP) Google Analytics Code and the USDA Official Google Analytics Code. You can have one additional instance of your own GA tag across your site (more than this can slow page loading and increases the risk of collecting and reporting accurate data). See our Analytics Guidelines for more information.
- Does USDA have a Google 360 (premium) account?
No. Currently USDA uses the free version of Google Analytics. See our Analytics Guidelines for more information.
- What is USDA's Plain Language reading level requirement?
Your plain language reading level requirement may vary based on the type of content you’re creating. Generally, USDA suggests that reading level of websites be that of a 5th grader. Please contact the Office of the Executive Secretariat at plainlanguage@usda.gov if you have any additional questions. Also, see “Evaluate for Plain Language" in our Content Guidelines for more information.
- What is ROT?
ROT stands for Redundant, Outdated, and Trivial. It is a type of analysis you typically do during a content audit where you identify content that is one of these three things. This helps you determine whether you should consolidate, update, or remove the content from your web page. See our Content Guidelines for more information on completing a content audit and specific help on doing a ROT analysis.
- What is Information Architecture (IA)?
Information Architecture (IA) is how you organize and label the information on your websites. Simply put: IA is often your top and side navigation. Your website’s visitors rely on your IA to find information and accomplish tasks. See “Perfecting Your Information Architecture (IA)" in our Content Guidelines for more information on improving your IA.
- What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website by improving your site's rank in organic search engine results (e.g., Google, Bing, Yahoo). Search engines use algorithms that take into account content, keywords, alternative text, links on your site, if your site is shared on social media, and more. SEO leverages each of these things to improve how your sites and webpages appear in search results. See “Enhancing Findability with Search Engine Optimization (SEO)" in our Content Guidelines for taking the first steps to improving your SEO.
- What browsers does my site need to support?
At minimum, USDA requires that your site follow the U.S. Design System (2.0) guidance of supporting any browser above 2% usage as observed by analytics.usa.gov. Currently, this means the newest versions of Chrome, Firefox, Safari, and Internet Explorer 11 and up. See “Cross Browser Compatibility" in our Development Guidelines for more information.
- What are the brand and style guidelines for USDA websites?
USDA websites must use the U.S. Web Design System as the base for their design. There are requirements for the header and footer that are specific to the USDA, including the logo and signature lock-up. See our Design and Brand Guidelines and Style Guide for more information.
- Are there approved Social Media platforms that USDA uses?
USDA maintains enterprise social media channels on Twitter, Facebook, Flickr, Instagram, and YouTube. Agencies are permitted to use enterprise channels to share content and engage with stakeholders in coordination with the Office of Communications. The Office of Communications evaluates new tools and platforms as they become available. You can refer to the New Media Roles, Responsibilities, and Authorities directive for more or submit a New Media Request form (DOC, 202 KB) along with communications strategy to oc-web@usda.gov.
- What Section 508 standards do I have to meet?
Your websites and digital communications must meet WCAG 2.0 Level A and Level AA Success Criteria. See our Accessibility Guidelines for more information.
- Is WCAG 2.0 the same thing as Section 508?
Yes and no. The Access Board, a federal agency, has the responsibility of setting the standards for meeting Section 508 of the Rehabilitation Act. In 2017, they published their latest final rule that states all electronic content must meet WCAG 2.0 (specifically Level A and Level AA Success Criteria). WCAG 2.0 (or Web Content Accessibility Guidelines 2.0) was created by the World Wide Web Consortium (W3C), not the government. W3C is an international community that works together to develop Web standards. See our Accessibility Guidelines for more information.
Previous: Web Modernization Maturity Assessment
Not sure where to start?
Complete the Web Modernization Maturity Assessment. Use this tool to evaluate how well your site complies with the IDEA Act and target areas for improvement.
Creating a brand new website?
Check out this high-level checklist of tasks for setting up a USDA website or redesigning an existing one.
Tell Us What You Think
The USDA Digital Strategy is being produced iteratively and relies on feedback from you to tell us what content you need to see, as well as what is and isn’t working. To send feedback, email us at feedback@usda.gov.
