Analytics
Getting accurate, consistent website data
Ensure that your web analytics are providing an accurate picture of what your website customers are doing, so you can make the best data-driven decisions on how to adjust and improve your websites.
Goals
- Fix issues and standardize your analytics
- Understand customer behavior on your website to identify problems and opportunities
- Customize your analytics to ensure you’re tracking progress to achieving your business goals
- Adjust your regular reporting so you’re making actionable, data-driven recommendations
Understand USDA Guidance and Learn More!
Check your site for proper Google Analytics tagging!
Implement Digital Analytics Program (DAP) Code!
Implement USDA Official Code
Follow Federal Guidance and Mandates
- 21st Century IDEA Act
The 21st Century Integrated Digital Experience Act (IDEA) lists requirements (including some outlined here separately) that new and redesigned websites must:
Sec. 3(a)
Comply with Section 508 accessibility requirements
Have consistent appearance
Not overlap with or duplicate legacy websites
Have a site search feature
Use industry-standard secure connection (https)
Be designed around user needs based on qualitative and quantitative data
Have an option for a more customized digital experience
Be fully functional on common mobile devices
Section 3(b)(2)(A)
Report to Congress their agency’s most-viewed or most-utilized websites and services
Sec. 3(e)
Comply with U.S. Website Standards (the U.S. Web Design System)
- Policies for Federal Agency Public Websites and Digital Services [Analytics]
OMB M-17-06, Policies for Federal Agency Public Websites and Digital Services (PDF, 1 MB) requires federal agencies to implement the DAP javascript code on all public facing federal websites.
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This page was last updated July 31, 2019.
Tell Us What You Think
The USDA Digital Strategy is being produced iteratively and relies on feedback from you to tell us what content you need to see, as well as what is and isn’t working. To send feedback, email us at feedback@usda.gov.
