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The Shift in Marketing Lamb to Consumers


Date:
Tue, 12/14/2021 - 12:00

Radio Broadcast Num: 06

Radio Remark: The COVID-19 pandemic prompted the lamb meat industry to shift its marketing focus on the retail sector, creating a new customer base and plans to expand it. Rod Bain reports.

PARTICIPANTS: Rod Bain and Pete Camino of the American Lamb Board

Radio Length: 00:02:32.267

Radio Author: RBAIN

Radio MP3 File:

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