Imagine dousing your campfire then getting a big bear hug from Smokey Bear, the iconic symbol of wildfire prevention for nearly 70 years.
That’s the idea behind three videos in a new series of Smokey Bear public service advertisements released July 12, 2013, designed to raise awareness about wildfire prevention. The Smokey Bear campaign is the longest running PSA campaign in U.S. History. The new ads will feature his well-known tagline, “Only YOU can prevent wildfires.” The new twist is the bear hugs.