web communications

Over the past two years, USDA has undergone a major redesign of USDA.gov and most Agency and Office websites.  While we’ve taken major steps to improve the user experience and usability through a streamlined and modern look and feel, we continue to learn and expand on these improvements as we progress through our redesign processes.

As part of this redesign, we focused on further optimizing the homepage for ease of use and to maximize resource exposure for USDA.gov users based on Federal best practices and lessons learned from prior USDA Agency website redesigns. Web and social media analytics also provided key insights to popular content and user preferences, which we continuously evaluate to make adjustments to our digital content.

You may have noticed a fresh, new look on USDA.gov last night – we're excited to announce the launch of our redesigned website!  Our redesign team has been hard at work designing a new look and feel that should make navigating our site more user-friendly and intuitive.  In support of our One USDA approach, we strive to provide a consistent, high value online experience that focuses on our users’ top tasks and requests.  One USDA unifies our mission areas and offices to provide all of our stakeholders with a cutting-edge experience that empowers education, decision-making and action.

Not only did One USDA inspire the design of our new website, it also describes the collaborative redesign process.  Using only in-house expertise and resources, the collaborative effort was led by our Web Communications Division and agency web professionals who contributed to the information architecture and design elements, a significant cost savings for the Department.