united soybean board

It takes more than just a bountiful harvest to succeed in today’s agricultural marketplace.  Many farmers find strength in numbers by pooling resources and expertise to grow and sustain their businesses in both the U.S. and international markets. For soybean farmers, the United Soybean Board (USB) works to maintain and expand domestic and foreign markets and uses for soybeans and soybean products.

Working through the U.S. Soybean Export Council, the USB annually conducts about 140 projects in international markets to promote U.S. soy products.  Comprising 70 soybean farmers, the USB facilitates trade servicing and technical support programs with importers, processors, livestock producers, and aquaculture operations.  Another important component of the soybean marketing effort is to invite international buyers, processors, and other users of U.S. soy products to the United States to understand and see firsthand the U.S. soybean production, processing, distribution and transportation systems.

As recent studies indicate agriculture is one of the best fields for college graduates, it is imperative for the industry to groom the next generation of leaders. All of us here at USDA’s Agricultural Marketing Service (AMS) would like to highlight the efforts of a couple industry Research and Promotion Programs for encouraging young students to choose agricultural careers.

The Pork Checkoff and the US Pork Center of Excellence worked together to develop Swine Science Online (SSO) courses that teach students scientific principles and management skills to best prepare them for careers in the swine industry.

The strength of America’s farmers and ranchers is undeniable. I knew that strength firsthand growing up in a rural community that depended on agriculture. And I see it in so many ways as I meet folks from across the country in my role at USDA—in their work ethic, in their dedication to their crops and animals, and in their commitment to feed their communities and the world. They are all #AgStrong—an old truth in a new format, celebrating the common agricultural roots among farmer and rancher, family business and rural community.

Through these commonalities, many family-owned farms find strength in numbers, in pooling resources and expertise to grow and sustain their family businesses.  For many of them, ag boards—with oversight from USDA’s Agricultural Marketing Service (AMS)—are vital to their success, increasing business opportunities and mapping out a long-term future for their industry.

American farmers know about planting seeds—both in the ground and in groundbreaking research. While the seeds they plant as individual farmers feed and clothe the rest of us, the seeds they sow collectively through participation in research and promotion (R&P) programs are vitally important, too.

Funded entirely by industry, agricultural R&P programs are a way for producers and businesses across a commodity industry to pool their resources to help market and improve their products. With oversight provided by USDA’s Agricultural Marketing Service (AMS), one of the most important seeds these programs sow is the foundational research that paves the way for breakthroughs that once seemed unimaginable.