transparency

How can fish in a grocery store be labeled as both “Alaskan” and “Product of China” on the same package?  The answer is that although much of the seafood sold in the United States is labeled with a foreign country of origin, some of that same seafood was actually caught in U.S. waters.

Under the Country of Origin Labeling program regulations – enforced by USDA’s Agricultural Marketing Service – when fish are caught in U.S. waters and then processed in a foreign country that foreign country of processing must appear on the package as the country of origin.  This processing usually takes the form of filleting and packaging the fish into the cuts you see in the grocery store seafood department or frozen food aisle.  However, if the fish was actually caught in Alaskan waters, retailers are also able to promote the Alaskan waters the fish was actually caught in, in addition to the country in which the processing occurred.

According to the 2012 Census of Agriculture, there were 71,947 American Indian or Alaska Native farm operators in the United States in 2012, accounting for over $3.2 billion in market value of agricultural products sold.  Tribal Nations were identified as one group that is an underserved segment of agriculture, and USDA Market News is answering the call to provide them with the commodity data they need.    

USDA Market News – part of USDA’s Agricultural Marketing Service (AMS) – assists the agricultural supply chain in adapting their production and marketing strategies to meet changing consumer demands, marketing practices, and technologies.  USDA Market News reports give farmers, producers, and other agricultural businesses the information they need to evaluate market conditions, identify trends, make purchasing decisions, monitor price patterns, evaluate transportation equipment needs, and accurately assess movement. 

As the agricultural landscape evolves to meet consumer demand, USDA Market News works to ensure that emerging sectors have the unbiased, reliable data they need to succeed in the marketplace.

USDA Market News – administered by USDA’s Agricultural Marketing Service (AMS) – provides data that serves as the information lifeline for America’s agricultural economy.  Everyone in the ag supply chain is accustomed to visiting Market News for items like current wholesale and retail prices for beef cuts, but here at AMS we offer so much more.

The Livestock Mandatory Price Reporting (LMR) Program was created to expand pricing information available to the livestock industry.  The data is collected and distributed by USDA’s Agricultural Marketing Service (AMS) through its USDA Market News division to provide market information for cattle, swine, lamb, and livestock products.

LMR encourages competition in the marketplace by vastly improving price and supply data, bringing transparency, breadth and depth to market reporting.  Through LMR, livestock producers and processors, retail food outlets, restaurants, exporters, and many other stakeholders receive critical market intelligence on a daily basis.  Literally thousands of business transactions every day rest on the outcome of LMR data.

As an auditor for USDA’s Agricultural Marketing Service (AMS), I am one of a small group of highly-qualified individuals from across the country who audits companies that use our programs and services to add value to their products in the market place.  One of these programs is the USDA Process Verified Program, or USDA PVP for short.

For a PVP audit, I do a significant amount of preparation before I’m even on-site, pouring over the Quality Manual the company prepared as part of their application.  The Quality Manual – the starting point for any PVP – documents all of the process points, the scope of each, and the standard I am ensuring they will meet. To evaluate this effectively, I rely on my extensive training in International Organization for Standardization’s (ISO) quality management system requirements and audit principles, as well as training specific to the industry, processes, and points being audited.

Product labeling is a contract of trust between consumers and producers.  This is especially true for the foods we eat and the companies that sell them.  The responsibility of regulating and monitoring food labels is shared between many federal agencies including the Food and Drug Administration (FDA) and USDA, and we recognize that there must be transparency and accountability before there can be public trust and understanding of product labels.

While my own agency, USDA’s Agricultural Marketing Service (AMS), does not approve many product labels directly, we do provide a service where AMS auditors provide an objective, third-party verification on any food product that a company’s labeling claims are backed by plain language standards.  Transparency and accountability are the cornerstones of this service, and we are continuously working to improve both for all of our auditing programs, with our most recent efforts focusing on USDA’s Process Verified Program (PVP).

Over the last ten years, the Agricultural Marketing Service (AMS) has transformed as an agency.  Of course, the core mission is still there—facilitating the domestic and international marketing of U.S. agricultural products—but how we accomplish that mission is an evolutionary process. 

Our agency serves many different stakeholders.  From consumers to industry councils, state inspectors to non-profits, we offer a broad range of services, information, grants, and regulatory oversight that are critical to the agricultural economy and the quality of our nation’s food supply.

According to the 2012 Census of Agriculture, there are over five million head of sheep and lambs in the United States, and over 2.6 million head of goats. A growing trend is producing these animals using grass fed production systems, especially for small to mid-sized producers.  

In response to the changing and widening marketplace, USDA’s Agricultural Marketing Service will begin releasing the National Monthly Grass Fed Lamb and Goat Meat report through their USDA Market News service today, Wednesday, May 13, 2015.  This is one of the first reports of its kind, filling a significant data gap for the industry and increasing transparency in the marketplace.

The Livestock Mandatory Price Reporting (LMR) Program was established to expand pricing information available in the livestock industry. Part of USDA Market News data, the information is distributed by the Agricultural Marketing Service (AMS) and allows analysts to dive in head first and fulfill all of their number crunching ambitions.

The purpose of the program is to provide marketing information for cattle, swine, lamb, and livestock products that can be readily understood and utilized by producers. Livestock Mandatory Reporting encourages competition in the marketplace by vastly improving price and supply data, bringing transparency, breadth and depth to market reporting. The program gets its authority through the Livestock Mandatory Reporting Act of 1999, which must be reauthorized by Congress every five years. The program is up for reauthorization in September 2015.

Sometimes big things come in small packages.  At USDA, we provide programs and services to producers of all sizes – and now we’re offering even more to small-scale and local beef producers.  Many small-scale producers are contributing to the growth of the grass-fed beef industry.  And, thanks to a new program tailored to meet their needs, they now have another resource in their marketing toolbox.

The USDA Grass Fed Program for Small and Very Small Producers, administered by USDA’s Agricultural Marketing Service (AMS), is designed as a verification tool for small and very small producers to certify that animals meet the requirements of the grass-fed marketing claim standard and will make them eligible to have their products marketed as “USDA Certified Grass Fed Beef”.

With today’s label-conscious, savvy consumers, producers are relying on verified and certified labels to help distinguish their products in the marketplace.  This new initiative joins our suite of consumer-trusted verification programs for meat, poultry, and eggs.