suzanne heinen

On Friday, May 17, 2013, in Mexico City, Mexico USDA Secretary Tom Vilsack led U.S. and Mexican agribusiness representatives in a discussion of priority issues affecting North American agriculture. The roundtable’s participants represented the breadth and diversity of agricultural trade between the United States and Mexico. Representatives from Grupo Bimbo, Gruma, Driscoll’s, Cargill, and others joined the Secretary, U.S. Ambassador to Mexico Anthony Wayne, and Acting Deputy Under Secretaries Suzanne Heinen and Max Holtzman to share their views on the opportunities and obstacles facing increased agricultural trade between the United States and Mexico.

The U.S. Department of Agriculture’s (USDA) Agricultural Trade Office (ATO) in Beijing has been working closely with Chinese retailer Beijing Hualian Group High End Markets (BHG) for several years, building a strong partnership. The Beijing ATO is staffed by Foreign Service Officers from USDA’s Foreign Agricultural Service (FAS), who work in more than 100 offices around the world to establish solid export relationships for U.S. agriculture. In five short years, BHG has become one of the premier retailers of high-end imported foods to domestic Chinese consumers. In addition, BHG’s purchases of U.S. high-value food products jumped from $3 million in the first quarter of 2011 to $7 million in the second quarter.