state trade regional groups

The first step in running a successful farm or ranch business is identifying a product to create and connecting that product to potential customers.  For some new and beginning farmers, it can be a challenge to connect to the right market opportunities and to build a business that fits.

At USDA, we are working to make sure that there is access to markets at all levels - so that whether a new or beginning farmer wants to sell locally, regionally, nationally, or globally, they have access to tools that support their business and business development.

Last week, I traveled to Canada - the second-largest market for U.S. agricultural products.  Wanting to see our companies promoting U.S. export sales, I attended SIAL Canada, an international trade show in Toronto, which welcomed more than 530 exhibitors and 12,000 food and agricultural business professionals from around the world.

While there, I met with the 28 American companies exhibiting in the USA pavilion, which was endorsed by USDA. Many of the companies were only able to attend the show because of support from the State Trade Regional Groups (STRGs) and the Foreign Agricultural Service (FAS) market development programs.