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sheila simon

Women Partners Power Innovation in Nutrition Assistance in the Midwest

Last summer I witnessed an amazing group of partners – the majority women, coincidentally - making a big difference in the lives of those who suffer from hunger. It all started with USDA’s effort to expand the availability of wireless technology at farmers markets not currently accepting SNAP benefits.

It’s sometimes difficult for markets to accept SNAP, because they need Electronic Benefit Transfer equipment and electricity to process benefits from the card. The funding can be used to help markets purchase the processing equipment, and to pay for wireless service so the equipment can be used without a power source. This is really exciting because it means more SNAP participants can access fresh, affordable and local produce and more American farmers can expand their client base.