research and promotion

All around the world, including here in the United States, builders are adopting new, cutting edge technologies to save energy and reduce a structure’s carbon footprint.  Now, technological advances are enabling architects and contractors to use one of the most traditional materials, wood, to construct lighter-weight, more energy efficient tall buildings.

Today in New York, Agriculture Secretary Tom Vilsack announced two winners of the U.S. Tall Wood Building Prize Competition.  The design projects, one to be built in the Chelsea section of New York City and the other in Portland, Oregon, were selected by a panel of architectural and engineering professionals and meet the competition’s criteria for safety, practicality and sustainability.

If you’ve learned how to cut a mango from a magazine article, read about new fabrics on a website or heard about nutrition research on almonds from a health reporter on TV, chances are one of America’s ag promotion groups made that information possible and available. From the clothes you wear to the food you eat, these groups are leading efforts to research and promote food and fiber that fits your lifestyle.

America's ag promotion groups work to educate consumers, as well as research and promote our nation’s agricultural products. Whether potatoes or pork, mangos or cotton, soybeans or almonds, ag promotion groups help consumers make informed choices and learn about new products.

Although all ag promotion groups do have a similar goal and purpose – to pool their resources to increase demand and long-term economic growth for their  industries – they all accomplish this in different ways, tailoring their efforts to apply strategies that work best for each commodity.