A few years ago, RAM Trucking was mainly a hauler of building materials—but everyone knows what happened to the housing market. Yet, RAM Trucking is still on the road and more resilient than ever.
To safely steer his company when the economy began to slide, President Dale Latimer applied a basic principle of driving in hazardous conditions: When the weather gets rough, keep your tires inflated to the right pressure and make sure you’ve got enough tread. In this case, getting enough tread meant restructuring the company’s financing and accessing working capital to position for opportunities beyond the construction arena.
