plant varieties

Everyone loves that burst of flavor you get when you eat a fresh fruit or vegetable. But we often don’t think about all the research, propagating, and growing by plant breeders that happens prior to giving us that great food experience. Plant breeders work hard to develop new varieties, which are crucial to continued agricultural production, at levels that provide us with food security. New varieties help address the challenges we face - from plant pest and disease outbreaks to an increasing world population.

While most of the country is braving cold and blustery winter conditions, farmers and gardeners are busy looking ahead to the spring. They are contemplating the variety of seeds or the plants that they will use. The USDA’s Agricultural Marketing Service (AMS) increases the options for our farmers, gardeners, and plant breeders by making sure there is an abundance of varieties available.

We do this through our Plant Variety Protection Office (PVPO), which grants certificates of intellectual property protection to developers of new plant varieties. These certificates enable breeders to market their variety exclusively for 20 years. The protection is an incentive for the development of new and improved varieties.

Plant breeders use certificates of intellectual property rights protection as an important marketing tool. The Plant Variety Protection Office (PVPO), part of USDA’s Agricultural Marketing Service (AMS), is a user fee funded program that grants these certificates after careful and detailed review. Breeders of new plant varieties hold the certificates exclusively for 20 years. That benefit creates an incentive for the plant and seed industry to develop new varieties. Since 1970, PVPO has issued more than 8,700 certificates.

Sometimes offering a great service can also create problems, such as customer requests stacking up. That is exactly what happened to PVPO which found itself with a backlog of pending applications. The program took the issue head on by initiating a business process review in 2011.