philippines

As the largest U.S. food and beverage export market in Southeast Asia and one of the fastest-growing markets in the world, the Philippines is attracting top food franchises. To showcase these new market opportunities, the USDA Foreign Agricultural Service (FAS) and U.S. Commercial Service offices in Manila organized a first-ever cooperative marketing event for the country.

Supported by the Philippine Franchise Association and the Hotel and Restaurant Purchasing Managers Association of the Philippines, the event brought together more than 15 importers and 180 key decision makers of U.S. and Philippine-grown food franchises. Not only did the event showcase the availability, quality and uses of U.S. fine foods and beverages, it also linked importers with food franchises and helped them identify market access issues, trends and new trade opportunities.

Being an educator is in Morina Ricablanca’s blood. Growing up in a family of teachers in the Philippines, she knew she would someday pursue a career in education. Ricablanca participated in an outreach program assisting troubled youth while attending Manuel L. Quezon University Law School in Manila. She realized then it was time to join the family business of teaching.

Her decision has led her to a successful career working with special needs students at East Hoke Middle School in rural North Carolina. Ricablanca was named the “2014 Teacher of the Year” for her school district, partly due to her work helping three of her students win the school’s science fair.

The U.S. Department of Agriculture continuously seeks opportunities for U.S. agricultural products and producers to expand access to overseas markets and contribute to a positive U.S. trade balance, in turn creating jobs and supporting economic growth. The past six years have represented the strongest period for American agricultural exports in the history of our country. In fiscal year 2014 American farmers and ranchers exported a record $152.5 billion of food and agricultural products to consumers worldwide.

To that end, I recently had the opportunity to visit the Philippines with APHIS employees and meet with U.S. Embassy personnel, Philippine government officials, and Philippine industry representatives.  On my trip, I met with our Philippine counterparts at all levels and learned first-hand the value of outreach and relationship-building between APHIS colleagues stationed in Manila, Embassy colleagues, and locally employed staff.  Philip Goldberg, U.S. Ambassador to the Philippines, who was very gracious with his time, acknowledged the close working relationship between APHIS personnel in Manila and their local plant and animal health counterparts and highlighted how resolutions of technical issues contribute to the overall strong bilateral partnership between the United States and the Philippines.

Southeast Asia is a rapidly growing market for U.S. farm and food products, and exporters like Florida-based Kizable Kandy are eager to meet the demand.

But Brian Schroeder, Kizable’s director, noticed his company had a gap when it came to Southeast Asia. Kizable currently ships its candy, which comes in fun, designer tins, to more than 30 countries around the world – but it didn’t have a solid customer base in Southeast Asia, despite the region’s strong economic growth and increasing demand for high-value products.

Recently, USDA announced that U.S. agricultural exports for fiscal year 2013 finished at another record level, continuing the strongest five-year period for such exports in our nation’s history. Much of this success is due to small businesses, which Secretary of Agriculture Tom Vilsack noted are the backbone of the economy in rural communities, small towns and big cities.

USDA’s efforts with small businesses is helped by the work of four State Regional Trade Groups – coalitions of state departments of agriculture – that use USDA market development program funds to provide support for about 30,000 companies annually.

Cross posted from the White House Office of Science and Technology Policy blog:

Last week, hundreds of innovators gathered at the World Bank IFC Center to brainstorm about how Open Data can be harnessed to help meet the challenge of sustainably feeding nine billion people by 2050.  The group included delegates from the G-8 group of nations, US Government officials, private sector partners, Open Data advocates, technology experts, and nonprofit leaders – all participants in the first-of-its-kind G-8 International Conference on Open Data for Agriculture.

The past four years have been tremendously positive for America’s efforts to export more agricultural goods and products around the world.

The brand of American agriculture is soaring worldwide. In fact, 2009 to 2012 represents the best four years in our nation’s history for agricultural exports. Exports have grown more than 50% over that period of time.

We have reason to believe that more good news is ahead. Recently, USDA economists forecast agricultural product exports for next year to exceed $145 billion. That would set yet another new record – and it would allow agricultural exports to continue supporting more than a million jobs.

On Saturday, I arrived in the Philippines for the first-ever USDA trade mission in Southeast Asia. The Philippines is a key market in the region for U.S. agricultural exports, with sales of over $1.77 billion in 2008, a record high, while U.S. agricultural imports from the Philippines reached $ 1.24 billion during the same period.