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H-E-B’s Know Your Farmer, Know Your Food

Cross-posted from the Know Your Farmer, Know Your Food Blog

Last week I had the pleasure of meeting Hugh Topper, Group Vice President of Fresh at H-E-B, a regional supermarket based in San Antonio.  As a Texan, Hugh is proud of his state and, even more so, his state’s farmers and ranchers.  The fact that H-E-B’s purchasing motto is “HEB buys Texas First” and that they have instituted their very own “Know Your Farmer, Know Your Food” campaign is a testament to this pride.