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national farmers market coalition

Farmers Markets: Teaching Kids Where Food Comes From

“We become what we repeatedly do.” In his Seven Habits of Highly Effective Teens Sean Covey used these words to help young students preparing to attend college and join the workforce, but they also apply to how children learn to eat healthy.

Through innovative programs like the Power of Produce (POP) Club, farmers markets across the country are teaching children how to make healthy eating choices. This program, started at the Oregon City Farmers Market, invites children to learn more about some of their favorite foods. Participating in events like planting sunflower seeds or making jam gives the youngsters a chance to better understand where their food comes from. By receiving $2 to spend on fresh produce every time they visit the market to keeping a log of what they buy, the children become immersed in a world of healthy eating.  Last year, 1,781 children aged 5 to 12 years old joined, resulting in 5,180 shopping trips.