This post is part of the Science Tuesday feature series on the USDA blog. Check back each week as we showcase stories and news from USDA’s rich science and research portfolio.
What were visitors to USDA’s Farmers Market on Friday, Sept. 30, doing with the iPads they were holding? They certainly weren’t playing Pokemon Go! Instead, they were participating in a behavioral economics study about food choices.
The USDA Farmers Market, managed by USDA’s Agricultural Marketing Service (AMS) and located just steps from the National Mall in downtown Washington, D.C., is a “living laboratory” for farmers markets around the country. It’s also a great place to learn about the factors that influence customers’ buying decisions.
