jon carson

What’s the common link between eastern Oregon rancher Cory Carman, Oklahoma Farm to School Coordinator Chris Kirby, New Mexico Food Policy Council leader Pamela Roy, Muckleshoot Tribal member Valerie Segrest, Baltimore Mayor Stephanie Rawlings-Blake, and Sue Noble, Director of Wisconsin’s Vernon Economic Development Association?

Today, I am proud to announce the release of a new version of the Know Your Farmer, Know Your Food Compass. But before I tell you what makes it new, I want to invite you to join us live at 3pm EDT to hear about it directly from me, from the White House, and from some of the many people whose stories are featured in the Compass guide and map.

In every state, people are connecting directly with their food each time they bite into a local apple, grill a local steak or create a salad with local ingredients. Local food is about the products that farmers and ranchers grow and raise. It’s about the businesses that bring food from farms to our tables, and efforts to connect consumers with producers like farm to school and agritourism. And it’s about the sense of pride behind campaigns like “Buy Fresh, Buy Local,” “Appalachian Grown,” or “Idaho Preferred” that let consumers know their food dollar is flowing back into their local economy. Women play a prominent role in developing local and regional food systems that are creating jobs, pulling new people into agriculture, connecting communities, and improving health.

On Tuesday, July 17th at 3:00pm EDT, Jon Carson, White House Director of Public Engagement, and I will join inspiring women leaders in the field of local foods through a Google+ Hangout to hear their stories and answer your questions. It’s also a chance to see more stories like theirs when we unveil the 2.0 version of the USDA’s Know Your Farmer, Know Your Food Compass. An innovative digital guide and map, the KYF Compass highlights USDA-supported local food projects around the country. The 2.0 version features thousands of local food projects in all 50 states and includes keyword and zip code search features.

This week, I led a meeting in the Roosevelt Room at the White House with leaders of a host of rural organizations to discuss the White House Rural Council.  The White House Rural Council, which was established by President Obama on June 9, 2011, will build on this Administration’s unprecedented efforts to spur job creation and economic growth in rural America.  Along with Jon Carson, the Director of the Office of Public Engagement and Doug McKalip of the White House Domestic Policy Council, we discussed the Council’s efforts to improve coordination among federal agencies. We focused in on ways to help better leverage existing federal resources in rural America – and on how  to facilitate private-public partnerships that can move the needle in building stronger rural communities.

The meeting was a chance for me to listen to our rural partners on the issues that need to be addressed and discuss potential solutions.  Some of the key issues raised included the need to coordinate more with our federal partners on health care, broadband, and other critical infrastructure; how to increase the availability of capital and lending to rural businesses and families; efforts to remove barriers to young and beginning farmers; and strategies for establishing better partnerships with states, tribes, local governments and the private sector. Many of the leaders gathered also expressed appreciation for the renewed focus on rural America and the importance the White House has placed on these issues.