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Safeguarding Consumers from Olive Oil Fraud

Olive oil is a staple in many American kitchens. But, this popular product has also been the focus of concerned consumers who want to understand and trust the quality of the oil they buy.

To help the entire industry—olive oil producers, bottlers and consumers—ensure that products are pure and authentic, USDA’s Agricultural Marketing Service (AMS) provides the Quality Monitoring Program (QMP).

Evolution of Agency Revealed in New Website

Over the last ten years, the Agricultural Marketing Service (AMS) has transformed as an agency.  Of course, the core mission is still there—facilitating the domestic and international marketing of U.S. agricultural products—but how we accomplish that mission is an evolutionary process. 

Our agency serves many different stakeholders.  From consumers to industry councils, state inspectors to non-profits, we offer a broad range of services, information, grants, and regulatory oversight that are critical to the agricultural economy and the quality of our nation’s food supply.