As I talk to farmers across the country, regardless of what they produce or where, they all share one common challenge: how to best move product from the farm to the marketplace. This is especially crucial for small and midsize farmers who may not have enough capital to own their own trucks, their own refrigeration units, or their own warehouse space. They might not have the resources to develop sophisticated distribution routes, build effective marketing campaigns or network with regional buyers and customers.
Without infrastructure, logistical and marketing support, these producers might be growing the sweetest strawberries or raising the most tender beef, but they lack the infrastructure support to get their exceptional products to your table.
