equivalency

Elanor Starmer is the Administrator of USDA’s Agricultural Marketing Service (AMS), which facilitates the strategic marketing of agricultural products in the U.S. and internationally. Prior to becoming AMS Administrator, Starmer was a Senior Advisor to Secretary Tom Vilsack and has been with the department since 2011. This interview focused on AMS’s National Organic Program.

“The USDA isn’t one or the other, it’s all of the above. We serve organic producers, non-organic producers and everyone else as well as we possibly can.” – Elanor Starmer

For years, the organic industry has experienced enormous growth, defying expectations and creating exciting opportunities for producers and entrepreneurs around the world. 2014 was another record year for the organic community, with 19,474 certified organic operations in the United States and nearly 28,000 certified organic operations from more than 120 countries around the globe.

The retail market for organic products is now valued at more than $39 billion in the U.S. and over $75 billion worldwide. With its rapidly growing market and high consumer interest, USDA is focused on helping this area of agriculture achieve even greater success. In May 2013, Agriculture Secretary Tom Vilsack issued guidance that identified organic priorities for the Department, including training and outreach, growing the organic sector, reducing paperwork, improving research, and gathering data.