colorado department of agriculture

Over the years, the way we look at food in America has changed and evolved. As people explore new tastes, adjust their diets and become more familiar with new ingredients, it is up to farmers and ranchers to stay innovative and responsive to new demands. Through my role at USDA I often visit with farmers and ranchers about what it takes to grow their businesses, to remain competitive in a global market, and how USDA is an important partner to help meet these challenges.

The Federal-State Marketing Improvement Program (FSMIP), administered by USDA’s Agricultural Marketing Service (AMS), is designed to support research projects that improve the marketing, transportation and distribution of U.S. agricultural products. FSMIP is a collaboration between Federal and State governments that puts matching funds from each towards projects that bring new opportunities for farmers and ranchers.

I was recently invited to participate in a Mexican Potato Trade Mission hosted by the Colorado Department of Agriculture, and the Colorado Potato Administrative Committee.

As part of the Mexican Trade Mission hosted by the Colorado Department of Agriculture and the Colorado Potato Administrative Committee in the San Luis Valley of Southern Colorado, we experienced an extremely informative stop at the Colorado State University Research Facility in Center.  I walked away with “good news” to share with consumers, retailers, producers and my co-workers at the U.S. Department of Agriculture (USDA).