The key to reaching out to underserved, eligible Latino communities in need of nutrition assistance is to find trusted leaders from within the community itself. The Minnesota-based organization Comunidades Latinas Unidas en Servicio (CLUES) has effectively adopted an outreach model that achieves grassroots impact through a holistic promotores (community health workers) model. CLUES is a La Mesa Completa partner whose mission is to provide a network of support for Hispanic individuals facing crisis. To help Latinos in need, they have developed a unique family-centric coordinated care delivery model based on the idea that the family and the home are valuable support assets.
CLUES elects trusted community leaders to be promotores and trains them on how to deliver information about nutrition education and healthy eating, obesity and diabetes prevention, and the importance of physical activity through one-on-one home visits. These Latino promotores have become the bridge between the people and federal, state and local resources and institutions they refer them to, which is why establishing a relationship of trust is crucial.