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WIC: A Pathway to Long-Term Success

The value of a healthy start in life cannot be overstated. It’s what everyone deserves and is a critical foundation for a successful and self-sufficient future. At USDA, we deliver on that promise, by ensuring healthy beginnings through the Special Supplemental Nutrition Program for Women, Infants and Children, or WIC.

Increased Breastfeeding in WIC Would Increase Federal Costs but Lower Health Related Costs for WIC Households

Breastfeeding rates in the United States fall short of those recommended by the American Academy of Pediatrics and other U.S. health organizations. If breastfeeding in the U.S. increased to medically recommended levels, what would be the economic impact on Federal programs?

Customer Service, Partnership Support A Healthier Start in Life

Getting out into our nation’s communities and witnessing the impact federal nutrition programs have on lives leaves a lasting impression. On a recent trip to Vermont, I saw firsthand how USDA supports America's nutrition safety net, helping a new generation of Americans get a healthier start in life. Thanks to programs like WIC, participating mothers and their children can look forward to a brighter future.

USDA Celebrates World Breastfeeding Week, Awards Programs That Support WIC Moms

USDA’s Special Supplemental Nutrition Program for Women, Infants and Children, popularly known as WIC, is once again celebrating World Breastfeeding Week, August 1-7. This year’s theme is Sustaining Breastfeeding Together, emphasizing the importance of family and community support for breastfeeding women.

MyPlate, MyWins and Breastfeeding: MyPlate Resources in Support of National Breastfeeding Month

It’s National Breastfeeding Month, and we at ChooseMyPlate.gov are celebrating moms everywhere! Caring for a child is no small task, and MyPlate has resources to support moms and moms-to-be.

As a nutritionist and a mom with baby #2 on the way, I know it can be overwhelming to figure out what you should be eating to keep you and your baby healthy. MyPlate’s SuperTracker, a free food, physical activity and weight tracking tool, offers personalized food plans specifically for breastfeeding moms. Simply create a profile and enter information about you and your baby to get your plan. You can also use SuperTracker’s Food Tracker to track your daily meals and see how they stack up to your plan. Since SuperTracker is mobile-friendly, you can enter them on your phone or tablet while you’re nursing.  We moms are excellent multi-taskers!

National WIC Breastfeeding Week 2016

World Breastfeeding Week is celebrated around the world each year during the first week of August to promote breastfeeding and highlight its importance to the health of mothers and babies.

This year’s theme is “Breastfeeding: A Key to Sustainable Development.”  USDA’s Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) joins the celebration as WIC promotes breastfeeding all year long as the optimal choice for moms who are medically able.  We support breastfeeding WIC moms through counseling and educational materials, peer counselors, a specially-tailored food package, and breastfeeding aids like breast pumps.  USDA’s successful national breastfeeding promotion campaign, Loving Support Makes Breastfeeding Work, serves as the foundation of our breastfeeding activities.  It emphasizes the importance of support from family and friends, from the health care system, and from the community. All have key roles to play in providing the support a breastfeeding mother needs.

Eating Right for a Lifetime of Health!

March is National Nutrition Month. Throughout the month, USDA will be highlighting results of our efforts to improve access to safe, healthy food for all Americans and supporting the health of our next generation.

The Special Supplemental Nutrition Program for Women, Infants and Children (WIC) helps build a foundation of healthy eating that continues for a lifetime.

WIC helps moms from the start of their pregnancy grow healthy babies by providing the right mix of nutritious, scientifically-based supplemental foods; promoting healthy eating through nutrition education and counseling; and connecting expectant moms and caregivers to resources such as prenatal care and referrals to other health and social services. WIC continues to provide benefits after moms deliver and to their baby as she/he grows into a toddler and up to age five!

Positive Trends in the WIC Program

March is National Nutrition Month. Throughout the month, USDA will be highlighting results of our efforts to improve access to safe, healthy food for all Americans and supporting the health of our next generation.

Here at WIC, we’re pretty excited!  During National WIC Breastfeeding Week, we blogged about all of our ongoing efforts to help promote healthy mothers and babies.  One of our focus areas is promoting breastfeeding as the optimal infant feeding choice for moms who are medically able, for its many proven health, nutritional, economical, and emotional benefits for both mother and baby.

Healthy Babies Grow Up To Be Healthier Kids

WIC works.  But don’t just take it from us.  For more than four decades, WIC has helped produce better pregnancy results, such as increased birth weights and fewer premature births for our nation’s most vulnerable.  And it’s these critical outcomes at the start of life that shape a healthier future for millions of the program’s beneficiaries.

Officially known as the Special Supplemental Nutrition Program for Women, Infants and Children, WIC continues to serve as the nation’s most successful, cost-effective and important nutrition intervention program. It provides nutritious foods, nutrition education, breastfeeding support, and referrals to health care and social services for millions of low-income families.  And extensive research confirms its success.  Studies find that participating in WIC leads to healthier babies, more nutritious diets and better health care for children.  Participation has even been linked to higher academic achievement for students!