In today’s market, consumers have high expectations for the products they purchase. Beyond performance and pricing, consumers like the opportunity to make educated purchasing decisions for their families, and increasingly, decisions that that have an impact. USDA’s new biobased product label will enable consumers to do just that.
Initially, USDA’s Biopreferred program was created by the 2002 Farm Bill and was intended to help increase the purchase and use of biobased products within the Federal government and the commercial market. In 2008, Congress voted to reauthorize the program in an attempt to expand the reach of this successful program and to further promote the sale of biobased products.
