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Long Term Partnership Pays Off in China

The U.S. Department of Agriculture’s (USDA) Agricultural Trade Office (ATO) in Beijing has been working closely with Chinese retailer Beijing Hualian Group High End Markets (BHG) for several years, building a strong partnership. The Beijing ATO is staffed by Foreign Service Officers from USDA’s Foreign Agricultural Service (FAS), who work in more than 100 offices around the world to establish solid export relationships for U.S. agriculture. In five short years, BHG has become one of the premier retailers of high-end imported foods to domestic Chinese consumers. In addition, BHG’s purchases of U.S. high-value food products jumped from $3 million in the first quarter of 2011 to $7 million in the second quarter.