antibiotic use

At the Agricultural Marketing Service and across USDA, we often talk about the fact that the face of American agriculture is changing. The ranks of our farmers, especially young and beginning farmers, include a growing number of women, people of color, veterans or folks in their second careers. So-called “traditional” agriculture defies the term as it pursues new strategies, new products, and new markets. Across the country, agriculture is diversifying and evolving to meet changing consumer demands.

I saw the new face of agriculture last week during travels to Illinois and Indiana. My first stop was a roundtable on Women in Agriculture held at FarmedHere in Bedford Park, Illinois, about 15 miles from Chicago. Twenty or so women gathered to talk about their farming goals and to hear about how USDA could support them. This topic is close to my heart – I’m a New Hampshire native, a state with the second highest percentage of women farmers in the country. The women around the table with me represented the new face of ag, but so too did the setting – an indoor, vertical farm that produces basil and microgreens in a facility designed to reduce energy costs and shrink the carbon footprint of growing food.  FarmedHere is managed by Megan Klein, an attorney by training who found her calling in urban agriculture and became part of this “new face.”

The following guest blog from a school and community nutrition services director in Louisville, Kentucky highlights how non-profit School Food FOCUS relies on USDA’s Process Verified Program (PVP) to help increase transparency and choice for school food purchases.  USDA’s objective, third-party auditing services focus on increasing transparency from farm to market by offering verification based on clearly defined, implemented, and transparent process points.

By Julia Bauscher, Director of School and Community Nutrition Services, Jefferson County Public Schools, Louisville, Kentucky

The first time School Food FOCUS brought together a group of school food directors like myself to talk about how we could improve the quality of chicken—the number one protein we serve to students—I was thrilled and a little daunted.

Schools across the country spend nearly $1 billion on chicken every year. That’s a lot of buying power. School Food FOCUS challenged us to think about the changes we can make to our food system if districts leveraged this buying power to create a demand for chicken that is better on the plate and for the environment.

Product labeling is a contract of trust between consumers and producers.  This is especially true for the foods we eat and the companies that sell them.  The responsibility of regulating and monitoring food labels is shared between many federal agencies including the Food and Drug Administration (FDA) and USDA, and we recognize that there must be transparency and accountability before there can be public trust and understanding of product labels.

While my own agency, USDA’s Agricultural Marketing Service (AMS), does not approve many product labels directly, we do provide a service where AMS auditors provide an objective, third-party verification on any food product that a company’s labeling claims are backed by plain language standards.  Transparency and accountability are the cornerstones of this service, and we are continuously working to improve both for all of our auditing programs, with our most recent efforts focusing on USDA’s Process Verified Program (PVP).