analytics

Innovation, biotechnology and big data are changing the way we produce, distribute and even consume food. From using innovative approaches to improve food safety to sharing market data to assist producers in reaching larger markets, big data and new technologies continue to change the face of agriculture.  USDA strives to meet these evolving challenges and will be discussing these issues through the lens of agriculture at the 2015 Agricultural Outlook Forum on Feb. 19-20 in Arlington, Virginia.

Big data isn’t just massive amounts of numbers and codes for scientists, researchers and marketers.  That information, when interpreted and applied, can help people understand – and change – the world around them.  We are discussing how data helps producers of agricultural commodities in adapting their strategies to meet changing consumer demands, marketing practices and technologies.

Buying and selling, supply and demand, wholesale and retail—the market and all of the economic factors surrounding it are complex things to track and understand.  From the smallest farmer to the largest grocery store chain in the nation, all of American agriculture depends on the trends and prices within the marketplace.

At USDA’s Agricultural Marketing Service (AMS), we know the value of information and data.  For almost 100 years we’ve tracked pricing and market trend information in our USDA Market News reports, and now we’ve formed the Agricultural Analytics Division (AAD) to help further meet the informational and statistical needs of farmers and businesses across the country.

The AAD provides a wide range of econometric, statistical, and analytical expertise and services. From production numbers to prices and market trends, to international trade activities and environmental impact—they track it all.

Over the past two years, USDA has undergone a major redesign of USDA.gov and most Agency and Office websites.  While we’ve taken major steps to improve the user experience and usability through a streamlined and modern look and feel, we continue to learn and expand on these improvements as we progress through our redesign processes.

As part of this redesign, we focused on further optimizing the homepage for ease of use and to maximize resource exposure for USDA.gov users based on Federal best practices and lessons learned from prior USDA Agency website redesigns. Web and social media analytics also provided key insights to popular content and user preferences, which we continuously evaluate to make adjustments to our digital content.