agricultural trade office

The Foreign Agricultural Service’s (FAS) Agricultural Trade Office (ATO) in Japan recently released a smart phone optimized version of their business website, us-ato.jp, in conjunction with their “Taste of America” campaign.

The optimization was done in response to the increased use of smart technology by professionals worldwide to conduct business – especially those in Japan, said Tommy Aoki, a senior marketing specialist at ATO Japan.

The USDA Agricultural Trade Office (ATO) in Seoul recently launched a Web page to showcase potential opportunities to be created by the soon-to-be-implemented U.S.-Korea Trade Agreement (KORUS). KORUS will take effect on March 15, 2012.

The Foreign Agricultural Service recommends that U.S. agricultural exporters and those interested in expanding sales to international markets visit the page, called What U.S. Exporters Need to Know about the KORUS Agreement, to learn about the agreement, understand new tariff schedules, and gain valuable information about the fifth-largest market for U.S. farm products.

The U.S. Department of Agriculture’s (USDA) Agricultural Trade Office (ATO) in Beijing has been working closely with Chinese retailer Beijing Hualian Group High End Markets (BHG) for several years, building a strong partnership. The Beijing ATO is staffed by Foreign Service Officers from USDA’s Foreign Agricultural Service (FAS), who work in more than 100 offices around the world to establish solid export relationships for U.S. agriculture. In five short years, BHG has become one of the premier retailers of high-end imported foods to domestic Chinese consumers. In addition, BHG’s purchases of U.S. high-value food products jumped from $3 million in the first quarter of 2011 to $7 million in the second quarter.