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Beef's Refocus on the Retail Meat Section


Date:
Tue, 01/19/2021 - 12:00

Radio Broadcast Num: 04

Radio Remark: The circumstances of a pandemic led the beef industry to shift its marketing and promotion focus on sales over the meat counter of grocery stores and supermarkets. Rod Bain reports.


PARTICIPANTS: Rod Bain. Paul Dykstra of Certified Angus Beef. Norm Voyles of the Cattlemen's Beef Board.

Radio Length: 00:02:38.014

Radio Author: RBAIN

Radio MP3 File: