The Shift in Marketing Lamb to Consumers

Date:  Tue, 12/14/2021    Broadcast: 06

Remark:  The COVID-19 pandemic prompted the lamb meat industry to shift its marketing focus on the retail sector, creating a new customer base and plans to expand it. Rod Bain reports.

PARTICIPANTS: Rod Bain and Pete Camino of the American Lamb Board

Duration:  00:02:32.267

Author:  RBAIN

MP3: