Today, I am proud to announce the launch of the Agricultural Research Service’s (ARS) new digital AgResearch magazine. AgResearch is a monthly product designed to highlight short features on the scientific research discoveries occurring at the 90-plus ARS research laboratories across the Nation and abroad.
The new magazine replaces the previous print edition of the agency’s Agricultural Research magazine, which debuted in early 1953 and published its last print edition in 2013. Back then, the bimonthly publication focused on agricultural research stories that addressed the growing food, fiber and agricultural needs of post-World War II America. Today, we still have that same commitment to bring our readers the research discoveries that have an impact on their everyday lives.
How people seek and use information has changed, and technology has changed as well. The new design and layout of the magazine is geared towards the digital/mobile user’s experience. Simple, responsive designs, content layout and navigation can accommodate multiple mobile devices and helps users with optimal viewing and information access.
The new magazine offers consumers a way to access our information that is easy to use, easy to understand, and provides an informative, engaging and enhanced digital experience. It includes new features like key facts so that readers can quickly scan for information, as well as additional resources—like related scientific publications and other valuable background information—for those interested in delving deeper into the science.
AgResearch magazine is written and produced by the agency’s communications staff, whose mission is to help disseminate the results of our research to the American public. This is an enormous task—covering the work of nearly 2,000 research scientists with thousands of research projects underway. So, we’re enlisting your help to share our research stories and images, which comprise one of the most widely accessed products on the agency’s Web site. We’ve made it easier for you to do that with “share” tools. See a story or a photo you like? Share it with your friends and colleagues or send us a note and let us know what you think.
We may have a new look and layout, but we still have that same commitment to agricultural research reporting that started with this product more than 60 years ago! We can’t wait to continue this tradition and bring you more stories about how our scientists are helping to develop solutions to the most perplexing agricultural problems that face our Nation’s farmers, ranchers and food producers.
We hope you enjoy the new AgResearch magazine!
Subscribe here to receive monthly email alerts when a new issue is posted: http://agresearchmag.ars.usda.gov/subscribe.
