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Smokey Bear to Appear at 2012 White House Easter Egg Roll Event on South Lawn


Published:
April 3, 2012

For nearly 70 years, Smokey Bear has been a fixture in America’s history as the stalwart defender of our forests and his “Only You Can Prevent Wildfires” resonates no matter how young or old you are.

So it is apropos that Smokey will help entertain children during the 2012 White House Easter Egg Roll on the South Lawn. The 134th annual event kicks off April 9 with the theme, Let’s Go! Let’s Play!, Let’s Move!, a reference to First Lady Michelle Obama’s initiative to encourage healthy activities for children.

More than 35,000 people are expected to attend the day-long event. Activities will include egg rolling, sports courts, cooking demonstrations and “meet and greets” with Smokey and a host of other characters.

Smokey has been immortalized as a wildfire prevention symbol since 1944.

The Forest Service Conservation Education Program works closely with Smokey and other programs, such as the Junior Forest Ranger, to instill in young people their responsibility in helping to protect our natural resources. To find out more about the many programs designed for children and young adults, contact the Forest Service Conservation Education office.

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