Nature provides numerous benefits that people value. In the conservation world, we call these benefits ecosystem services. On rangelands, some ecosystem services can be bought and sold in traditional market systems – like forages, meat, and other animal products from livestock. Other ecosystem services are not typically bought or sold, but nevertheless have value – like cleaner water, better air quality, and reduced risk from drought or flood. Conservation practices can increase the value of both types of ecosystem services. But, how do we put a dollar value on non-marketable services on rangeland? And how do we tie those dollar values to USDA Natural Resources Conservation Service (NRCS) conservation practices?